What more is there to say? Wade Simmons has always been ahead of the curve when it comes to being an athlete and understanding that his primary role is to sell the lifestyle of mountain biking.
From working in bike shops to being featured in just about every mountain bike film and winning the inaugural Red Bull Rampage in 2001, Simmons' impact on the mountain biking community has been profound. Beyond conquering the gnarliest trails, he has delved into guiding high-end MTB trips, authored guidebooks, and co-founded Godfather's Garage in 2022.
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Echoing his enduring ethos: "Lube it, send it," Wade Simmons remains a trailblazer, mentor, and the undisputed Godfather of mountain biking, seamlessly blending athleticism with a passion for selling the lifestyle that defines the sport.
