Van Rysel

Born in the cycling heartland of Northern France, Van Rysel has already turned heads across Europe and now the brand is arriving in Canada. Just kilometres from the legendary cobbles of Carrefour de l’Arbre and Trouée d’Arenberg, Van Rysel has built its reputation on a relentless pursuit of speed, durability, and refinement. Every bike is shaped by the grit of Flanders, where racing heritage runs deep, and every detail reflects a commitment to riders who demand nothing less than excellence on the road. With a foundation in high technology, a spirit of conquest, and a drive to innovate, Van Rysel is a brand built to inspire cyclists of every level.

Partnering with pioneers like Swiss Side, ONERA, ZEISS, and Autodesk, Van Rysel has created an ecosystem of cutting-edge products designed to redefine what’s possible on two wheels. From world-class bikes like the RCR-F and RCR-R to race-proven apparel and optics, every piece is engineered to optimize every watt and every ride. As the official partner of the Decathlon AG2R La Mondiale World Tour team, Van Rysel’s creations have already won on the pro peloton, and now they’re ready for Canadian roads. Whether chasing podiums or chasing horizons, Van Rysel delivers the tools to push further, faster, and with greater clarity than ever before.

Steed Cycles is proud to be bringing Van Rysel to Canada starting in Fall 2025, giving riders here the chance to experience one of Europe’s fastest-rising cycling brands.