{"title":"Factor Elara","description":"\u003cp\u003eGravel racing has split into distinct disciplines, and the ELARA was built for one of them only: outright speed. This is Factor's answer to the UCI Gravel World Series, the Gravel Earth Series and every start line where seconds decide the result. Developed with input from Factor Racing athletes including 2025 Gravel Earth Series champion Magnus Bak, the ELARA borrows aerodynamic thinking from the ONE and composure from the MONZA, then reworks it entirely for rough terrain. The result is a bike that holds a road racer's position and efficiency while staying planted and confident when the surface turns to chaos.\u003c\/p\u003e","products":[{"product_id":"factor-elara-w-black-inc-64-force-xplr","title":"Factor Elara w\/ Black Inc 64 Force XPLR","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe ELARA is Factor's dedicated gravel race bike, built for riders who chase podiums, not comfort. With 57 mm tire clearance, road-inspired geometry and aerodynamics validated in the wind tunnel, it is engineered to hold speed on the roughest ground without asking you to slow down. \u003c\/p\u003e\n\u003ch4\u003eQuick Highlights\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBlack Inc 64 Carbon Wheels\u003c\/li\u003e\n\u003cli\u003eSRAM Force XPLR AXS Drivetrain\u003c\/li\u003e\n\u003cli\u003eBlack Inc AB07 Carbon Cockpit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e*Images for colour reference only, please refer to spec list below for build information\u003c\/p\u003e","brand":"Factor Bikes","offers":[{"title":"Matte Carbon \/ 49","offer_id":53911636705587,"sku":"210000130378","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Matte Carbon \/ 52","offer_id":53911636738355,"sku":"210000130379","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Matte Carbon \/ 54","offer_id":53911636771123,"sku":"210000130380","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Matte Carbon \/ 56","offer_id":53911636803891,"sku":"210000130381","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Matte Carbon \/ 58","offer_id":53911636836659,"sku":"210000130382","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Matte Carbon \/ 61","offer_id":53911636869427,"sku":"210000130383","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Virescent Blue \/ 49","offer_id":53911636934963,"sku":"210000130384","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Virescent Blue \/ 52","offer_id":53911636967731,"sku":"210000130385","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Virescent Blue \/ 54","offer_id":53911637033267,"sku":"210000130386","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Virescent Blue \/ 56","offer_id":53911637131571,"sku":"210000130387","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Virescent Blue \/ 58","offer_id":53911637164339,"sku":"210000130388","price":12900.0,"currency_code":"CAD","in_stock":false},{"title":"Virescent Blue \/ 61","offer_id":53911637229875,"sku":"210000130389","price":12900.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2969\/4180\/files\/Factor-Elara-Sram-Force-Profile_0cb8e8cd-c323-41d1-8c14-3c7b44c3ceb1.webp?v=1788205802"}],"url":"https:\/\/steedcycles.com\/collections\/factor-elara.oembed","provider":"Steed Cycles","version":"1.0","type":"link"}