Why #1- Dan Gronross

May 12, 2012

The first of a series of short films exploring the one word that seems to be missing from much of the bike industry – “why?”.

Dan Gronross has lived in British Columbia for eight years, and for the longest time rode mountain bikes exclusively, much of it in Whistler’s Bike Park, until a bad accident changed his outlook on the sport. Here’s WHY he rides road bikes now.