Steed Cycles / Santa Cruz #adventurecalendar Promotion

For the month of December we ran a promotion with Santa Cruz Bicycles called #adventurecalendar. The idea was to hide candy canes around the North Shore trails and give clues on Instagram where to find them. When you located one you would bring it to the store and retrieve your swag from Santa Cruz.

The response was awesome with riders venturing into the tough Snowy conditions we had to find the prizes. 

Some were a bit easier to find then others.

We didn’t make that easy all the time though.

The advent calendar before any of the prizes were claimed.

We would like to thank Seb and all the guys at Santa Cruz for supporting the promotion within our community and motivating people to get out there on the trails over the winter months.